By Tega Daniel (www.eraveng.com)
It is obvious that the Nigerian Music Industry is experiencing a new evolution of music, as different artistes keep thrilling fans and music lovers with a new dawn of music best known as commercial music.

Kcee

Kcee


This is the latest style of music that is in vogue presently. Artistes that perform Hip Hop, R&B and other genres of music now get their music to suit the ‘hot tempo’ beat of dance music.
The impression behind this of course goes with the saying ‘he who pays the piper dictates the tune’. Nigerian artistes are increasingly waking up to the fact that they should produce music that will thrill fans and sell in the market.
Dance music is essentially characterized with a fast tune of beat, here the music do not have to be lyrically strong but sure to make you move your body. Its idea is free style, focusing on entertaining listeners in the aspect of grooving.
A scene from Iyanya's Kurukere video

A scene from Iyanya’s Kurukere video

The youths are mostly consumers of music especially the type dished out to our hearing; the slangs, rhythm, the lyrics and other attributes of such music is what is selling in the Nigerian market today. The Nigerian youths who are learned and unlearned are increasingly going for this kind of music. Although it was first rebuked and still criticized till date; it seems lovers of such music outshine the ones against.
Artistes who thrills with dance music are on the increase. Acts like Terry G, Timaya, D’Banj, Wande Coal and to the more recent ones like Iyanya, Wizkid, May D, Olamide,Kcee, Davido, Sean Tizzle amongst others are integrating the style of music, although on varying degrees. Artistes, best known for their particular genre of music are now coming out with a track of commercial beat, for instance Asa the alternative singer came up with ‘Be My Man’ as well as 2Face who sang Implication and still features more of the Dance Music.
Davido and Kcee at the video of Okpekete Remix featuring Davido

Davido and Kcee at the video of Okpekete Remix featuring Davido

Meanwhile, it’s observed that this music do not last in the market as well as passing on moral values but it makes great impact when introduced at first. It’s now pertinent to ask; does it really matter as long as it yields profit, hits the street and the clubs are going gaga?
Olamide

Olamide

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