2face Idibia Signals The End of Hypertek Entertainment + Launches Hypertek Digital
By Idris Aina (www.eraveng.com)
Iconic Nigerian hitmaker, 2face Idibia has officially signaled the end of his former label, Hypertek Entertainment and launched a new imprint that would subsequently be in charge of releasing his forthcoming works and the ones of other artistes signed on the label.
Held at the glamorous Club Rumors, the event marked a new beginning to music making and content distribution of all artistes signed under Hypertek Entertainment. It also culminates into the formal launch of 2Face Idibia’s new imprint, Hypertek Digital, and the official announcement of Prof. Victor Uwaifo as an artiste signed under the label.
In attendance at the historic event were Mr Tony Okoroji (COSON), Efe Omoregbe, Eric Idiaye (960 Music), Cally Ipke (Livebeatz), Felix Duke,Priye Isokari (960 Music and Aristokrat Records) and other notable faces in the entertainment industry.
The launch also marked the official preview of new efforts to be released by Hypertek artistes. Materials previewed include ‘Dance In the Rain’ and ‘Nfana Ibaga’ videos from 2face Idibia, ‘My Love’ by Rocksteady and other efforts that are set for release soon from Hypertek Digital.
Speaking at the event, 2face revealed ‘the reasons for launching Hypertek Digital is to ensure the proper racketeering, publishing, and distribution of materials from artistes signed under Hypertek Limited’.
He added ‘this launch would also mark the release of new materials from us at Hypertek which would start from now on. Today also marks the announcement of Prof. Victor Uwaifo who is a legend that has recorded more than 500 songs and still wants to do more. It would be great working with him and you guys should expect something big soon’.
In corroborating 2face, Efe Omorogbe, the CEO OF Now Muzik stated, ‘this launch would only signal the beginning of classical and great works to be produced by the artistes. We aim at producing best quality music that would guarantee first class music to the listeners and also help them learn about the art of music making’.
As regards distribution and publishing of materials, Priye Isokari of 960 Music who are partners of the new deal, revealed ‘we aim to put in place a proper structure for music. This structure begins from racketeering, publishing and distribution of songs of the artistes under the label.